Meet Ivette Rodriguez: President & Founder of American Entertainment Marketing (AEM)
Ivette Rodriguez is a trailblazer and pioneer in the film and entertainment industry. Twenty-three years ago, she launched American Entertainment Marketing (AEM), putting Latino films and consumers on Hollywood’s radar. Ivette captured an emerging market that had gone largely untapped, focusing her business on promoting films to Latinos consumers in the U.S.
Building the business from the ground up, Ivette has achieved success through hustle and hard work. She has worked with artists like Salma Hayek, Gael García Bernal, Yalitza Aparicio, and Javier Bardem, and has promoted films such as ROMA, Y Tu Mamá Tambien, Amores Perros, Hitman, Marvel films, and many more.
Ivette is passionate about telling the multidimensional and diverse stories of Latino communities, and brings the film industry, movie creators and Latino consumers together in a way that reaches and inspires millions. As she continues to evolve, Ivette’s next venture is to create the content, and become a producer who showcases and tells the many Latino stories that have yet to be told.
4 Things to Take from Ivette Right now
Fill a Hole in the Marketplace
At a time when no one was focusing on Latinos as a consumer market for the entertainment industry, Ivette saw an opportunity and she went after it. She focused her business on marketing movies to Latino consumers, carving out a unique niche and reputation for her company’s work in the industry.
Fake It Until You Make It
Ivette didn’t know how to run a business when she started, but she loved to hustle and has always kept a fake-it-until-you-make-it attitude. If she didn’t know how to do something, Ivette would figure it out or ask the smartest person she knew.
Turn Your Company into Your First Client
When starting a business, you don’t have to start from scratch. Find clients who already know and believe in the work you do. When Ivette decided to leave her job and start a business, she signed her company up as her first client simply by asking her boss for the business.
Show Up for Latino Films
It’s important for us as a community to show up and support Latino films, especially at the box office on opening weekend. This enables more Latino films to be made, more jobs to be created, and more Latino stories to be told.